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Social media: Proceed with caution

Social media platforms are a great way for agents and brokers to engage clients and prospects but potential pitfalls await.

By Matt Cullina | Updated on July 28, 2012
Agents need to protect their brand when using social media.

Facebook, Twitter, LinkedIn, YouTube. Even though use of these social networking channels is booming across the corporate sector, the Society for Human Resource Management found that only 40 percent of businesses have a policy ragarding social media. When considering companies with fewer than 100 employees, that number drops to 26 percent, the survey reported.

Everything from innocent mistakes to rogue employees can have dramatic consequences for an agency, and in the online world, regrettable tweets and poorly planned blog posts have a long lifespan. The potential damage from an exposure is becoming more widely known, and insurers are rolling out cyber liability packages that include social media coverage. The days of spontaneous posting are over, and if your agency is part of that 40 percent, it’s time to control your online presence.

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