Last month we discussed speaking the language of your clients and prospects in order to bring more value to the table. However, as a young man who is well-versed in Internet technology asked me, “How will you sell insurance in a non-verbal world?”
Coincident to that question was the release of the Pew Internet Project that offered some eye-opening statistics:
- The affluent and well-educated are more likely to have smartphones
- People under age 45 are more likely to own smartphones
- 25 percent of smartphone owners use their phone rather than a computer.
Other recent studies indicate that data use on smart phones is double that of phone (talk) usage.
Those facts illustrate the changing nature of our world and how we will do business. How can we brand ourselves as a value resource in a non-verbal world?
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