Some media experts are projecting that sports fans will watch an average of 27 hours of coverage of the Olympic Games on TV this summer. That amounts to about 97 minutes each day during the 17 days of London 2012. The estimates for viewing audiences are staggeringly divergent, from 1 million to 5 billion—according to the interwebs, which provides never-ending amusement.

The Olympics are great because the nations of the world gather to compete as equals. All of the competitors have spent countless hours and years in training. Through blood, sweat, tears, they have parlayed expert teaching to bolster their natural abilities.

Like Olympic athletes, claims adjusters are capable of tremendous feats when competing for professional supremacy. One way this plays out in our realm is when independent adjusters (IAs) vie for work. Thriving in a feast-or-famine environment requires that IAs be tenacious and resourceful in availing themselves of all possible (formal and hands-on) educational pathways. In this month's cover story, which begins on page 18, we explore how pursuing learning opportunities and certifications fosters a culture of achievement and excellence. We also talk about how demonstrating a commitment to education is essential for claims professionals establishing the credibility necessary to successfully compete in today's job market.