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In the Battle for Control of Personal Auto, One Carrier Presses Its Bet

When you are a market leader, why not press your bet? That appears to be what Progressive Insurance is doing through its new program that allows drivers not currently insured by Progressive to try out the carriers usage-based personal auto insurance programknown as Snapshotfor a month to determine if the...

By Robert Regis Hyle | Updated on July 09, 2012

When you are a market leader, why not press your bet? That appears to be what Progressive Insurance is doing through its new program that allows drivers not currently insured by Progressive to try out the carrier’s usage-based personal auto insurance program—known as Snapshot—for a month to determine if the potential customer is eligible for a good-driving discount.

Progressive doesn’t need me to praise their marketing skills; they’vedone quite well for themselves over the last decade promoting the company with a style that makes their name match the kind of company they strive to be.

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