For the past two-and-a-half years, members of IASA have been taking the pulse of the insurance community. Now they're upgrading their survey distribution methods via social media outlets to better attract feedback from the thousands of IASA members.
The Industry Pulse is a monthly survey composed and presented by the IASA's publishing group to assess the interests of its members and give them a voice on a variety of industry topics, explains Celeska Fredianelli, vice president of publishing and chair of the publishing committee for IASA's quarterly magazine, the Interpreter, and its Internet version, e-Interpreter.
"We've been branching into social media slowly," says Fredianelli, who is also accounting manager at North Pointe Insurance Co. inSouthfield,Mich.
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