“What? Not every agency needs a website?” That's right. I've come to believe that there might be viable alternatives.
The more I meet with agents, the more I hear about their challenges with social media. Many are complaining about the constantly changing landscape, the ever-growing demand for their time to manage this “soft marketing stuff,” and the time and energy it takes away from selling insurance.
Many make the mistake of believing this type of marketing is so technology-based that IT should run it (mistake). Or they think to outsource the management and creation of content (bigger mistake). Or they can ignore it altogether because their business is doing fine and their client base “doesn't use that stuff” (biggest mistake).
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
