Aartrijk Brand Camp 2012, hosted by Peter van Aartrijk and Tony Wessling, was a day-and-a-half immersion into the world of branding. American Agent & Broker's editor in chief, Laura Mazzuca Toops, attended and took these 7 lessons from it:
|- A real brand comes from the inside out and requires healthy communication.
- Providing service is a given. Don't think it differentiates your company.
- Agencies must use mobile technology, cloud computing and social media to both promote their brand and communicate with customers.
- Successful agencies allow employees to use the technology they want to use and turn them loose as a part of the branding process.
- Focus on developing your own personal brand.
- Get a YouTube account and update it frequently. In 2010, 30 percent of internet traffic was viewing video.
- Make your agency multi-cultural and -generational to appeal to more people.
Read more on Aartrijk Brand Camp at propertycasualty360.com.
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