In today's competitive marketplace, insurers are relying on innovation to gain an edge. Many companies have undertaken innovation initiatives, and some have created special working groups dedicated to finding new ways to use technology to get a leg up on the competition.

Fittingly, the 2012 ACORD LOMA Insurance Systems Forum reflects that trend. “The theme of innovation starts with our opening keynote on Wednesday and flows through our general session speakers and throughout our workshops and exhibits,” says Beth Grossman, chief learning officer for ACORD.

She points to a Thursday session on “Creating a Culture of Innovation” within Allstate Insurance Company. “Allstate is a solid example of an insurance company driving innovation across the enterprise by using a variety of different technologies, tools, and approaches,” Grossman says. “That kind of activity is also what has been driving developments at ACORD over the past year and, in turn, shaping the direction of the 2012 Insurance Systems Forum.”

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