One of the recent Web videos to go viral is about a 9-year-old boy in Los Angeles who built an arcade out of cardboard. Caine Monroy built the machines, has prizes and offers a fun pass that allows the purchaser 500 plays at the arcade for one month—quite a deal.
The boy's arcade is in the front of his father's auto-parts shop, although most of the auto-parts business is conducted online. A customer talked to the father about it, and when he found out he was Caine's only customer, he organized a flash mob to visit and play at the arcade. Naturally, Caine was thrilled.
Of course, nothing comes across my desk without automatically making me wonder about its potential insurance angle.
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