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The Long, Lethal Shadow of Asbestos

As anyone in the United States with a TV or Internet connection probably knows, lawyers want you if you've been exposed to asbestos, and they're paying to get you.

By Ben Berkowitz, Reuters | Updated on May 11, 2012

BOSTON, May 11 (Reuters) – As anyone in the United States with a TV or Internet connection probably knows, lawyers want you if you’ve been exposed to asbestos, and they’re paying to get you.

At one point earlier this year, 15 of the 100 most expensive keyword search phrases for click-through ads on Google contained the word “mesothelioma,” the deadly cancer caused by asbestos exposure. The single most expensive phrase, online marketing firm SpyFu reported, was “Florida mesothelioma lawyers,” at $177.74 per click.

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