There is a lot of money to be made in the mobile finance market, but only if you understand the consumers.
The Mobile Intel Series: Finance, a recent survey of more than 300 million global mobile users by Millennial Media and comScore, revealed that finance was one of the biggest global vertical industries in 2011, growing more than 300 percent from the previous year (second only to technology, which grew nearly 700 percent).
Of this growing finance category, there were several sub-categories. The largest was insurance with 42 percent of the total, followed by banking, financial services and then credit cards.
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