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Insurers Seek the Coolness Factor with Mobile Technology

The future is bright for those operating in the mobile technology field. Doing mobile right also means leveraging your previous technology investmentsincluding legacy systemsto make for a meaningful connection to customers and business partners.

By Robert Regis Hyle | Updated on April 30, 2012
Mobility continues to soar over the technology world as well as provide business value to insurers because of its direct connection to business transactions and core systems.

 “It’s a way to put new channels out there and extend core systems to the marketplace,” says Mark Breading, a partner with the research and advisory firm Strategy Meets Action. “There has been a steady increase in the business value for insurers through mobile technology.”

Insurers as diverse as Progressive Insurance and Electric Insurance have worked diligently through the past year to find ways to improve connection with their business partners, customers, and potential customers as well as extend their connection. Insurers have for years stated their case to be valued partners to customer wherever and when ever the customer wants to reach them. Mobile technology has taken that promise of connectivity to a new level.

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