Three examples include:

ASCnet, the users group for distributors who use agency management systems provided by Applied Systems, created a mobile version of the website for its 2011 TENCon event. The process was simple and inexpensive: The content on its existing website about the event was converted to mobile-friendly status by service provider Artizan, a unit of Applied Systems. The result: The organization gave its meeting attendees information when they needed it, where they needed it, in a convenient way.

Harbin Agency, an independent agency in Fayetteville, Ga., has a mobile site. The agency promotes it by printing a link to a quick-response (QR) code printed on the envelopes sent with automobile insurance cards. When the mobile phone user scans the QR code, the agency's website opens in a browser.

Inter-Company Marketing Group, a nonprofit trade association that fosters networking for companies to pursue insurance strategic alliances, also went with a mobile website. It built a unique site for its 2012 annual meeting, its 28^th event. It went a step further and put a QR (quick-response) code on meeting signage to help smartphone users navigate to the mobile site without keying in data.

Audrey Wittenburg, executive director of ICMG, noted: "The mobile site provided access to ICMG's meeting program along with additional information where we felt it would be helpful, such as walking directions between rooms and Google Maps images of the room locations."

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A Few of Our Favorite Things: Mobile Websites

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