The advent of web-enabled smartphones has meant big changes for insurance marketers. Insurance firms now can reach consumers and business partners while they are on the go. That can mean more direct prospecting, shorter sales cycles and faster service times.
There's more to come. Daniel Burrus, CEO of Burrus Research (Twitter: @DanielBurrus), is predicting that smartphones will lead to an “acceleration of business-to-consumer apps for smart phones and tablets that will take geo-social marketing and sales to a new level of creative application, driving rapid growth.”
In the past year, some insurance agencies and trade associations have created mobile-friendly versions of their existing websites and/or created unique websites targeted to users who are attending industry events.
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