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4 Things I’ve Learned About Branding from Agents

An insurance agents' go-to marketing guy reveals how much he's learned from his customers.

By Peter Van Aartrijk | Updated on April 16, 2012

I find independent agencies to be fascinating brand laboratories. They are venerable faces on an otherwise fairly faceless, distant insurance industry. They are well liked by their constituents—sort of like how Americans view government (“I hate Congress, but like my congressman”). 

And sometimes they’re their own worst enemies when it comes to seizing branding opportunities. 

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