Business as usual is not the usual any more, and insurers might do well to prepare for a period of heightened enforcement and concomitant reputational risk.
Before they are forced to, insurers may wish to consider a more proactive approach to compliance that could have the secondary benefit of enhancing the industry's reputation for customer care. Because following the letter of the law may not be enough to prevent conviction in the court of public opinion.
The insurance industry may see itself—and rightly so—as largely blameless for the financial crisis, but it may not be wise to expect the public, burdened by slow economic growth and stubbornly high underemployment and unemployment, to make the fine distinctions that are more evident from the corner office. Even without actual wrongdoing, press conferences and big settlement announcements can dominate the news and damage reputations that took decades to build.
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