What areas of mobile technology for insurance can bring the quickest return on investment and why should insurers adopt them?

What is the fastest ROI in mobile? Make your landing pages and Websites mobile compatible with smart-phones and tablets; especially with the iPhone and Android devices.

Sounds obvious, right? But, apparently it's not. A recent Google study shows that 79 percent of all insurance company landing pages and Websites are not optimized for mobile. Surprised? I was. An Equation Research report completed on behalf of Gomez, Inc., shows that 61 percent of consumers would likely never return to a site with a poor mobile experience. That combination is deadly.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.