Personal-lines insurers are locked in a never-ending battle for market share—which has only intensified over the past few years as auto and homeowners' carriers struggled for organic growth during a down economy and depressed housing market.
However, while the prospects for exposure growth are looking brighter with unemployment declining, auto sales beginning to rebound and some signs of recovery in the housing sector, insurers face more fundamental challenges beyond the ups and downs of the macro-economy.
Indeed, most carriers are reassessing their marketing, sales and service systems to adapt to the fast-paced evolution in consumer behavior and preferences driven primarily by advances in web and mobile technologies.
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