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What Makes Personal-Lines Buyers Tick?

Deloitte Research begins a series of reports on the results of a survey of auto and homeowners' policyholders, as well as their implications for carriers looking to enhance the customer experience, improve retention and gain market share.

By Sam J. Friedman | Updated on March 28, 2012

Personal-lines insurers are locked in a never-ending battle for market share—which has only intensified over the past few years as auto and homeowners’ carriers struggled for organic growth during a down economy and depressed housing market.

However, while the prospects for exposure growth are looking brighter with unemployment declining, auto sales beginning to rebound and some signs of recovery in the housing sector, insurers face more fundamental challenges beyond the ups and downs of the macro-economy.

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