It started with a man, 80 years ago, with a passion for needlepoint.

But this man with a passion for needlepoint soon became a man unable to support his needlepoint stores during the Great Depression. So he became a man with a passion for insurance.

Jonah Sterling founded Sterling & Sterling Inc. (S&S), now headquartered in Woodbury, N.Y., in 1932 as a one-man life insurance agency. Since then, the company passed through three generations and transitioned from a principal driven firm to become the professional international sales company it is today.

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