People & Places
Sterling & Sterling adds SVP: Sterling & Sterling hired Betsy Good as senior vice president, director of strategy. In this newly-created position, she must nurture carrier relationships, develop programs, and market existing programs. Prior, Good worked for 8 years at Victor O. Schinnerer as manager and director of new program development.
Crawford names SVP, COO: Crawford & Co. appointed Neil Allcroft to senior vice president global markets, effective April 10. Allcroft's primary focus will be on carrier relationships. Previously, Allcroft worked as a member of Zurich Global Corporate's UK Executive Board in London. Also Crawford's Canada branch promoted Pat Van Bakel to chief operating officer, after more than 20 years of service with the company. Van Bakel now oversees services supplied to the Canadian P&C market.
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