The economy has created a new set of rules. Agencies must raise productivity by hiring the most skilled and talented people they can find. Although there have been many layoffs in the past few years, talented people are in great demand. To attract the best, organizations must rethink their strategies to effectively recruit, motivate and retain committed employees in this highly competitive environment.
Today's high-performing employees are looking for more than compensation packages and benefits. And they are not looking in the classifieds but are seeking out employers who provide outstanding work environments and continual learning and advancement opportunities. Studies have shown that employees and potential employees rank career development as their No. 1 priority. Feeling valued, open communication and a fun workplace are also key factors in their selection criteria.
Knowing what makes your agency unique and communicating that effectively can help build a workforce that is energized and committed to achieving the organization's goals. Agencies that align their recruiting strategy with their brand identity are able to establish a clear picture of what sets them apart. This approach is a good way for smaller companies to compete for talent.
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