Project CAP (Consumer Agent Portal) has released several technology offerings to assist independent producers in building an online and social-media presence in order to better compete against direct-writer and captive-agent carriers.
Created by an alliance among the Independent Insurance Agents & Brokers of America (IIABA), Trusted Choice, state associations and insurance carriers, the program is offered exclusively to the 22,000 member firms of the IIABA. CAP's aim is to heighten independent agents' and brokers' visibility among online consumers.
The products offered include Bronze, Silver and Gold levels, all of which are self-directed marketing programs; as well as full-service Platinum and Diamond levels.
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