Consumers today have new ways of buying and shopping for insurance, and insurers have new ways of delivering products to their customers—but do insurers truly understand what it takes to attract and retain customers in today's market?
Two recent studies attempt to provide insight into what consumers are looking for—but their findings differ in some key areas regarding consumer habits.
A report from Conning Research & Consulting, “Consumer Trends in Personal Lines Insurance,” says consumers today are more comfortable shopping online, and this preference is driving Personal Auto market development via growth in direct business from the Internet.
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