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Combined Databases Offer Singular View of the Customer

There is a movement within the insurance industry to consolidate databases from multiple departments in order to gain a complete policyholder view. Typically, insurers with one database can see the different channels and lines of businesses within the company in which policyholders interact. In addition, it allows insurers to better...

By Thomas Schutz | Updated on March 01, 2012

There is a movement within the insurance industry to consolidate databases from multiple departments in order to gain a complete policyholder view. Typically, insurers with one database can see the different channels and lines of businesses within the company in which policyholders interact. In addition, it allows insurers to better comply with regulatory reporting and prevent premium leakage.

But, consolidating databases has always been a challenge, which is why so many insurers choose to maintain separate databases for different departments or business units. The question is whether it is worth going through the business challenges of combining a database to get the business benefit of centralization.

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