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Big Fish Aren't Always Hard To Catch

Neither the size nor the complexity of the employers program matters. Any agent that knows these rules can seize the opportunity to help.

By Kevin Ring | Updated on February 28, 2012

This month I had the pleasure of speaking to members of a large employers association in North Carolina. It was an eye opening experience.

Most agents I work with have a comfort zone of accounts with which they work. Many believe that employers that are larger and have more complex programs must be getting the right advice. My experience last week tells me that this is not always the case. This “comfort zone” is simply an artificial limitation.

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