Search
 

Fountain of Youth: State Farm’s College Marketing & Sales Competition Encourages Elite Students to Consider Insurance Career

In a unique and ambitious effort to encourage top young talent to consider a career in insuranceand with the companyState Farm recently hosted its second-annual College Marketing & Sales Competition program, which attracted 16 students from eight universities across the country who vied for thousands of dollars in cash prizes.

By Bryant Rousseau | Updated on February 09, 2012

In a unique and ambitious effort to encourage top young talent to consider a career in insurance—and with the company—State Farm recently hosted its second-annual College Marketing & Sales Competition program, which attracted 16 students from eight universities across the country who vied for thousands of dollars in cash prizes.

“The competition is a great opportunity to identify talent, and it gives us the students’ unique perspective on the marketplace,” says Mike Davidson, State Farm’s recently retired vice chairman and chief marketing and agency officer, who oversaw the company’s nearly 18,000 agents across the country.

“It’s like a live learning lab for us,” adds SVP Rand Harbert, who just succeeded Davidson as State Farm’s chief agency and marketing officer. “We get to hear the best and brightest college students in the country talk about our products in a way that may not be the way we think to talk about our products. That, in and of itself, is the win for us in sponsoring the competition.”

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.