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Social Media Sleuthing

Given the swell in user-generated content housed on social media sites, it is no surprise that insurance claims adjusters and fraud investigators turn to these sites when conducting investigations. Navigating the social media landscape, however, can be tricky. Here's what you need to know.

By James Ruotolo | Updated on January 27, 2012

Social media has quickly become the foremost activity on the Internet. The explosive growth in user-generated content has been a boon for insurance claims adjusters and fraud investigators. Navigating the social media landscape, however, can be tricky.

When the World Wide Web was established, early websites were mostly electronic versions of documents. They did a good job at broadcasting information to a wide audience but were not effective at brokering communication. With the advent of Web 2.0 and social media platforms such as Facebook, YouTube, and Twitter, bidirectional communication became one of the key reasons to use the Web.

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