Holly Rossell, AAI
Vice President of Operations, Action Advantage Group
Years at company: 9 years
College: Michigan State University, 2002
Organizations: MAIA Board of Directors, Big I YAC member
How does technology fit into your work strategy?
Technology is a huge part of my day and I would be completely lost without it. My work computer has three LED screens. I can quote account more quickly by comparing a client’s information across the screens. It’s amazing how much quicker you can accomplish tasks when you can just cut and paste information across three different programs. I never leave home without my mobile phone. Having the ability to blast through simple emails on the road is such a time saver in my day.
How often are you in contact with primary carriers?
A strong relationship with our underwriters is a part of our success. Email is wonderful for quick day-to-day communication, but it’s very important that our staff and underwriters meet face to face at least once a year to build a relationship. The final piece in a carrier relationship is direct communication with the executive management team, which you do to become more than just a production number in a sea of agencies. Our top carriers will send out regional VP’s to meet with us on an annual basis.
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