No letter is more important than your first one after you've met with a prospective new client for the first time. See Example 1 for an approach that might be a little different than the ordinary "thanks for your time" letter.

In this rather short letter, you will have transmitted several messages:

  1. Thank you for giving me your time
  2. Your investment of time will pay off
  3. We need to set a specific date to present the results
  4. Description of the process and timing
  5. Here's how your investment of time is going to pay off.

That's a lot to communicate in a short letter and it sets a confident tone.

Related: Read the previous columns in this series by Philip Lieberman "Words of Wisdom" and "Words of Wisdom, Part 2."

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