Plenty of room for improvement exists among insurers looking to maximize their customers’ experience and gain new business, according to a new survey.
Insurers that individually invested $30 million, on average, in analytics and mobile capabilities over the past three years still believe they should be doing more to win over customers, according to the survey by Accenture.
Accenture gathered data from 119 major insurance companies around the world—equally divided between life and property-and-casualty carriers—in 24 countries. The survey was conducted by market-research firm Kadence Ltd. from February through May of this year.
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