NU Online News Service, Nov. 3, 10:47 a.m. EDT

United Property & Casualty Insurance Co. (UPC) is the newest member of the Trusted Choice consumer-branding program for the Independent Insurance Agents and Brokers of America.

The St. Petersburg, Fla.-based insurer is the 64th insurer to become a Trusted Choice company partner.

Dave Evans, Trusted Choice executive director says, “UPC is expanding their distribution footprint outside of the Southeast and now is entering northeastern states such as Massachusetts and Rhode Island. We look forward to their continued growth in serving the needs of Trusted Choice agents and their clients.”

Incorporated in 2007, UPC is a property and casualty stock insurance company and wholly-owned subsidiary of United Insurance Holdings Corp., a publicly traded company. The carrier's operations are administered by United Insurance Management, L.C., as managing general agent.

According to Reuters, the company was formed to underwrite homeowners and dwelling property and casualty lines.

“UPC Insurance is very excited about joining Trusted Choice,” says Mel Russell, UPC's chief underwriting officer and senior vice president. “We feel that it will be a mutually beneficial partnership, especially as the company continues to grow and execute its strategic plan. Since our founding we have been focused on the independent agency system, and are pleased to be able to partner with the IIABA as a Trusted Choice member. We look forward to helping to build the Trusted Choice brand.”

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