Consider the case of an insured making a left turn and being struck by the claimant. In far too many cases there are assessments of 100 percent liability against the insured. While this may provide an easy path to closing a claim, it is extremely rare for any accident, other than a traditional rear-ender, to be all-or-nothing propositions.

According to Jury Verdict Research, a national organization that tracks such data, rear-end auto accidents accounted for only 45 percent of auto cases adjudicated, with the remainder comprised of intersection collisions, lane changes, chain reactions, and parking lot scenarios. In other words, a lot of claims where there was shared liability.

To effectively conduct the scene investigation, it is important to gather as much information as possible. Speaking with the insured, claimant and witnesses are all key components to gathering facts. During these statements, which should be recorded with permission, questions should be geared toward not only what happened, but searching for possible liability mitigators.

As discussed in “Re-Adjusted: 20 Essential Rules to Take Your Claims Organization From Ordinary to Extraordinary,” some such questions include direction of travel, position of the sun, weather, passengers, radio volume, cell phone usage, recognition of oncoming traffic, signal malfunction or visible obstructions.

In the following example, consider the impact of a thorough scene investigation:

The claimant calls in a loss and says that they were going straight, had a green light and your insured turned in front of them. A call to the insured says that they turned left because they thought there was enough time. Far too often this is where the investigation stops. The claim notes often reflect “Insured turned left in front of claimant, insured 100 percent at fault.” But should it stop there?

Consider the following additional facts gathered during the course of the same investigation:

1. The speed limit was 45 and the claimant was in the No. 3 (outermost) of three westbound lanes.
2. The time of loss was 6:15 p.m. Sunset was 6:35 p.m.
3. The light cycle was 60 seconds green and 10 seconds yellow with a three second delay between cycles.
4. The claimant was headed due west, into the sun.
5. The claimant was an 18-year-old female, who attended college and had three guest passengers.
6. The claimant's radio was on and there was active conversation in the vehicle.
7. The damage to the claimant's vehicle was centered in the front.
8. The damage to the insured's vehicle was in the right, rear door.

Given this additional information, the investigating adjuster would consider duties owed and duties breached by each party. While the insured failed to yield the right of way, they did clearly establish control of the intersection, crossing three lanes in front of an inexperienced driver who may have been distracted. While the percentages of fault may be subjective, what is evident is that this was not a clear liability accident.

By going to the scene it is possible to visualize just how far across the intersection the insured proceeded. By canvassing, it is possible to find witnesses who may be able to point out other contributing factors such as speed. It is also possible to see that that the hedgerow between east and westbound traffic may be so tall that it impedes visibility, potentially creating municipal culpability.

In this particular case, the claimant retained an attorney. The guest passengers retained the same attorney, which would have become a conflict of interest as soon as any fault was placed on the claimant. As a fiduciary, it is incumbent upon the insurer to protect the financial interest of the insured, which can't be accomplished with a marginal investigation. This, of course, can result in actions against the insurer should there ever be a judgment in excess of the policy limits.

Basic blocking and tackling, such as scene investigations, provides adjusters with the means by which to formulate appropriate liability decisions so as to ensure accurate settlements. By getting back to basics and focusing on quality outcomes, insurers can quickly gain a competitive edge in the marketplace.