Getting the insurance industry to act in unison is a lot like herding cats, which is just one of the challenges faced by those trying to launch a new initiative to recruit the next generation of talent into the business.

In my last blog, I reported on the steps taken by 110 attendees at the Insurance Education and Career Summit in Atlanta, who assembled to get the ball rolling on a campaign to more effectively attract the best and the brightest from the high school, college and post-graduate ranks.

The Summit, organized by the Griffith Insurance Education Foundation, drew representatives from insurance companies, brokerages, industry associations, universities and consulting firms (including yours truly). We were joined by more than a dozen insurance and risk-management students with lots of ideas on how to convince their peers to follow them into the business.

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