Can the insurance industry overcome a poor reputation, a scattering of resources and the lack of a compelling, unified message to dramatically improve the recruitment and retention of young talent?

That was the gauntlet thrown down before a wide array of insurance professionals and eager risk management students at the recent “Insurance Education and Career Summit.”

The three-day event in Atlanta, billed as “a collaborative effort to engage the next generation,” felt a bit like a 110-person-strong focus group at first. A facilitator led a lively debate over the crux of the challenge and how the industry might work together to overcome it. We were divided into diverse teams, tackled individual issues, shared our observations and recommendations with the full group, and then came to a consensus.

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