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Steve Jobs: Building Better Mousetraps

(Editors Note: This article was written two weeks before the death of Steve Jobs on Oct. 5, 2011 as a tribute to what Jobs has meant for the business world and for people in general.)

By Paul Rolich | Updated on October 06, 2011
FILE - In this Jan. 15, 2008, file photo, Apple CEO Steve Jobs holds up the new MacBook Air after giving the keynote address at the Apple MacWorld Conference in San Francisco. Apple on Wednesday, Oct. 5, 2011 said Jobs has died. He was 56. (AP Photo/Jeff Chiu, File)

(Editor’s Note: This article was written two weeks before the death of Steve Jobs for Tech Decisions as a tribute to what Jobs has meant for the business world and for people in general.)

I was scheduled to speak at a conference in San Francisco two weeks after September 11, 2001. I half expected it to be cancelled, but it wasn’t. It was an interesting flight across the country with about a dozen people in a 757.

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