Cyber Liability Represents A New Frontier For Horizon

The product is a third-party liability line for entities exposed to identity theft as well as privacy issues relating to media and technology: Companies charged with physically transporting computer-server hardware, for instance, or design and graphics firms hired by entertainment concerns such as The Walt Disney Co., which requires its consultants to carry insurance covering the theft of logos and other trademarked content.

“It’s something that Lloyd’s has been doing for a long time, but recently we happened to run into two or three clients interested in the product, so we decided to market it and found interest among a lot of different agencies,” Ginnow explains. These initial clients were based in California, he adds, but Horizon has since marketed the product to the rest of its geographic reach: It also writes business in Washington, Nevada and Arizona.