We've been spending a lot of time around here lately discussing how insurers can protect their brands. Now comes yet another challenge for insurers and businesses of all types: the .xxx domain.

I don't want to encourage anyone to visit triple-X Web sites, but it might be worth a company's small investment to lock up their company's name with .xxx before the new domain goes on the open market and anyone can get their hands on it.

Fortunately, copyright holders get first dibs on their own name, so act fast, as TV hucksters like to say

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