Welcome to the aftermath of the Great Eastern Earthquake of 2011! Here in the D.C. area, not a newscast or weather report in the days following that surprise temblor seemingly began without Carole King's “I Feel the Earth Move.” My personal iPod “Songs for Earthquakes” playlist would run more to AC/DC's “You Shook Me All Night Long,” or at least John Mellencamp's “Crumblin' Down” Carole would be included, but certainly far below Ted Nugent's “Stranglehold.”

And one of the great opportunities of even overhyped seismic events are the lessons to be learned, or at least refreshed, by those of us in the protection racket, aka the insurance industry. May I suggest three lessons?

1. What happens to me is always big news

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