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Claims and Business Intelligence: Adjusters in the Spotlight

Are you using the right metrics to serve your policyholders well? Here's a case for why focusing business intelligence on claims adjusters is both necessary and beneficial.

By Aviva Phillips | Updated on September 30, 2011

Many business intelligence (BI) applications and efforts are focused on policyholders. We know how to monitor and measure the myriad offers, discounts, and special programs we create for them. We know how many times policyholders and prospects are “touched” in our marketing and sales processes. We know the demographic profiles of policyholders and prospects, their buying behaviors, their preferred price points, and their appetites for risk.

But we seldom make the same efforts to provide metrics and BI to claims adjusters, the very folks who interact with our policyholders at the times in which they need us most—and in the circumstances under which they’re most likely to judge our performance as insurers. Setting aside the most obvious question—Why don’t we focus BI on adjusters?—let’s examine what we should look at and why.

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