As fraudsters continue to play their games, SIUs must keep up with the new and intricate ways that these scams are carried out. There are more and more questions now being asked of policyholders to ensure that they are telling the truth about their claims, but things can get confusing when thousands of claims follow major catastrophic events such as this summer's Hurricane Irene.

The NICB continues to improve upon and expand its fraud-fighting methods in various ways. One way is by expanding its online presence in order to keep more people in the know. Claims' Catherine Couretas spoke with Joe Wehrle, NICB president and CEO, to learn more about the organization's comprehensive formula for success, which includes a new Interactive Indicator Guide, webinars, and an aggressive social media plan.

Tell me about the Interactive Indicator Guide.
What we've done in the past is provide member companies with papers on various types of fraud. They would have to search through these papers to try and find the right questions to ask. Now, we have put everything in an interactive guide, so the information is in one central location rather than in 28 sets of papers. Additionally, the information can now be cross-referenced. More questions are asked based on how previous questions are answered. Someone may encounter a situation and as his or her initial question is answered, another series of questions populate, referencing the person to another type of fraud to consider.