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Self-Service Web Portals For Clients Give Indie Agents An Edge

Providing clients with on-demand policy and account access is key to providing customers the kind of 24/7 service they have come to expect in this age of electronic connectivity. By creating such an online connection with both personal and commercial policyholders, agents can boost customer satisfaction as well as client...

By Richard Roy | Updated on September 16, 2011

Providing clients with on-demand policy and account access is key to providing customers the kind of 24/7 service they have come to expect in this age of electronic connectivity.

By creating such an online connection with both personal and commercial policyholders, agents can boost customer satisfaction as well as client retention, resulting in higher profits for the agency.

For example, an independent agency in Arizona lets customers tend to their insurance business on their own schedules. By not restricting insureds to the nine hours when the agency’s doors are open, the Arizona Group offers a level of customer service that says, “You deserve to manage your insurance affairs whenever it’s convenient for you.”

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