All publicity is good publicity," the saying goes. Somehow, I bet the employees of AIG would beg to differ with that statement.

For a few months there late in 2008 and into 2009, at the height of the financial crisis, AIG—the recipient of a 12-figure federal bailout—was probably the most reviled corporate brand in America.

While its top executives took very harsh, and very public, drubbings at Congressional hearings, I'm sure going to work in those days was not much fun for anybody—worrying, for starters, if Michael Moore might accost you with a camera while you were trying to enter your building.

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