How might the insurance industry more-effectively recruit top college graduates and post-grads into the business?

That's the challenge that confronts industry leaders assembling later this month for the Insurance Education and Career Summit, initiated by the Griffith Insurance Education Foundation. The Summit, to be held from Sept. 26-28 in Atlanta, will include insurance company and association executives, academics, service providers and other parties involved with the industry.

For those who have read my columns these many years, you know that one of the recruitment barriers I see is the industry's reputation among “civilians” (those outside the business). In cover stories, editorials and many public speeches, I've urged the industry to confront its image problem and proactively get the message out about the essential role insurance plays in the economy and society.

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