A few weeks ago in this space I wrote about the importance of protecting your brand through monitoring of social media. I pointed to a case involving Progressive Insurance and their chairman, Peter Lewis.
Within 15 minutes of posting the blog on the PC360.com Website, I received an email from someone in the Progressive public relations department. She agreed with the substance of what I wrote and the challenges carriers face in monitoring a brand.
What struck me, though, was the speed of the reaction. I'm more used to print journalism than electronic. When you write something for print it can be a week or more between when you finish the piece and the point where you start to get some reaction. (And by that time I've usually forgotten what I wrote about.)
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