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Navigating Facebook Helps Develop Social Media

The popularity of Facebook makes it a necessary marketing tool for any insurance agent or broker, but producers need to put the proper operating foundations in place to ensure success before launching their business site.

By Mark E. Ruquet | Updated on September 05, 2011

The popularity of Facebook makes it a necessary marketing tool for any insurance agent or broker, but producers need to put the proper operating foundations in place to ensure success before launching their business site.

In a Web seminar titled “Facebook For Insurance Professionals,” sponsored by the Agents Council for Technology (ACT), consultants and executives discussed what producers need to do to make their Facebook business page a successful marketing tool.

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