Communication situation

I always read Barry Zalma's “Down to Cases” columns as they usually are both concise and interesting. In his May article, “Cancellation to Litigation,” he wrote “the agent must have a system in place to personally contact an insured who fails to pay premium.” In teaching E&O courses, we always advised agents not to have such a process because:

  1. If you have a pattern of calling and you miss once, your goose is cooked if the policy lapses and a claim occurs
  2. It's a poor use of finite resources in an agency to constantly “babysit” insureds when they already have received written notice from the carrier
  3. It's dangerous to have categories where large clients are contacted but smaller ones aren't.

Do you have a response?
Philip Lieberman, CPCU, CLU
Caldwell, N.J.

Zalma response: Yes, that particular case involved a situation where the insured had changed his location and the notice of cancellation did not reach the insured because it went to the old address.

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