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Don’t Get Left Out of LinkedIn

Tips and tricks to make the best of your social media time

By Ed Lamont, CIC, CRM | Updated on August 31, 2011

Like it or not, social media sites are here to stay. LinkedIn, BranchOut, Plaxo and others offer venues for insurance professionals to build Internet business cards, brand identity and strategic alliances. Social media sites allow agents to conduct pre-approach research to learn about prospects and their industries. Sales and personal marketing challenges are discussed in open forums. Insurance and risk management expertise can be built and recommendations gleaned to help attract qualified prospects. Social media sites are powerful tools when used wisely.

Why LinkedIn?

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