Today's insurance agents and brokers are much more than middlemen. Savvy producers sell workplace strategies, not just insurance policies, by following business trends that directly affect their clients and offering cost-effective benefits solutions to meet their needs. Comprehensive new data provides timely insight that insurance professionals can leverage to better understand challenges their clients face and offer the best employee benefits insurance strategies.
The 2011 Aflac WorkForces Report, a study conducted by Harris Interactive for Aflac last September, has uncovered trends which show that the country's ongoing economic struggles have left a large segment of the U.S. workforce teetering on the brink of financial disaster. For example:
- Most consumers (51 percent) say they are not at all prepared to pay out-of-pocket expenses related to an unexpected illness or accident
- 31 percent have less than $500 on hand to pay out-of-pocket health expenses
- 22 percent have between $500 and $1,000.
With limited funds to help pay for an unexpected illness, most workers will be forced to turn to other measures and outlets to help cover the costs.
How can agents and brokers put this information to work as part of a new business strategy, helping their business clients reap significant rewards, including healthier, more protected and engaged employees?
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