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Navigating Facebook To Help Develop A Social Media Strategy

The phenomenal popularity of Facebook makes it a necessary marketing tool for any insurance agent or broker, but producers need to put the proper operating foundations in place to ensure success before launching their business site, say experts.

By Mark E. Ruquet | Updated on August 10, 2011

NU Online News Service, Aug. 10, 11:50 a.m. EDT

The phenomenal popularity of Facebook makes it a necessary marketing tool for any insurance agent or broker, but producers need to put the proper operating foundations in place to ensure success before launching their business site, say experts.

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